As it is medically proven that visual information stays much longer than conveyed through written or audio mode, installing waiting area television screens in hospitals, multispecialty clinics, single-specialty clinics, nursing homes, and dental clinics has increased productivity. It helps in patient engagement and empowers patients to take control of their health and wellness by providing healthcare awareness video content like product demonstrations and educating them about various diseases through patient testimonial videos.
Enhanced Branding
The content that hospitals show on waiting room TV is a perfect opportunity to promote their brand. They can create customized slides showcasing their doctor’s profile, services, and facilities with the right platform. Additionally, they can share videos highlighting their success. This helps them establish a more personal relationship with patients, making them feel in good hands. While most of the audience in a hospital waiting room consists of adults, children may also be present. Hospitals must ensure that the content displayed on their waiting room TVs is kid-friendly. Using streaming platforms, hospitals can create specific playlists with family-friendly entertainment so they don’t need to worry about kids watching adult content. Another way that a hospital can use its waiting room TVs is to help visitors navigate their way around the facility. Creating slides with arrows pointing to various departments and locations is an effective way of helping people make their way around the hospital without asking staff members where they should go. It is medically proven that visual information stays with a person longer than written or audio content. With a suitable digital signage player, hospital waiting rooms can display entertainment and essential health and wellness information to their audience.
Streaming Over-The-Top Entertainment
Patients in hospital waiting rooms often feel anxious, and a TV can help them pass the time by distracting them. However, basic waiting room television packages may offer a different content than patients seek. They may miss out on local news, regional sports, or other entertainment that can make the experience more pleasant. Digital signage can be used to deliver all of that and more. It can also be used to display entertaining educational and informational videos that can improve health and wellness. Another way to promote a hospital’s services is by featuring patient testimonial videos on waiting room TV. This is one of the quickest forms of marketing, and patients are more likely to trust a video from an actual patient than a traditional advertisement.
Personalized Content
In hospitals, waiting room TVs can display educational content of 2D and 3D videos targeted towards patients and doctors. They can also be used for product demonstration, awareness of new treatment procedures, and patient testimonials. In the age of information overload, hospitals need to communicate with their patients in a manner they will understand and remember. Studies have shown that people retain visual information much more than written or audio modes of communication. As an added benefit, a hospital can make the most of its waiting room TVs by using them to highlight their staff members. This can be done by displaying slides that highlight the work they do as well as their achievements. This way, the patients can be familiar with the team they will be dealing with and feel more comfortable interacting. Another great idea is to use the hospital waiting room TV to show the patients videos of the doctors who work there. This will help them to get a sense of who the doctor is and build trust. This is especially helpful in hospitals with many walk-ins and high geriatric demographics.
Digital Signage Software
If you want to make your waiting area more engaging than ever, a digital signage system is the best way to go. You can stream educational content like yoga charts and videos, live weather updates, or world news to keep patients occupied during long wait times. This will also reduce guest frustration and help your team speed up check-in by providing an easy way to fill out forms or schedule appointments. You can also use these screens to educate your patients on medically relevant topics. For example, cardiologist-targeted videos can explain common symptoms of coronary artery disease, and dermatologist-targeted videos can discuss how to prevent skin cancer. These informative videos will help patients feel empowered and give them a more personal connection to your clinic. It’s a known fact that visual information is remembered much more than written or spoken words, and that’s why waiting room TV is a great way to share important messages with your patients. Using a digital signage platform, you can easily create custom videos that highlight commonly missed symptoms for dangerous diseases. You can then display them on your waiting room TV so your patients are more likely to pay attention and take action. There are many ways to utilize the power of waiting room TV in a hospital, but it all starts with choosing the proper hardware and software for your needs. Choose a digital signage solution with the screens and software to maximize your investment.
Read also: The Evolution of Entertainment: From Classics to Digital Delights
